The Strategic Corporate Development (Pejabat Pembangunan Korporat Strategik) is a unit under the USM’s Vice-Chancellor’s Office primarily responsible for the marketing and promotion, business planning, strategies and financial sustainability developments for USM.

Among the offie’s missions are to undertake the marketing and promotional duties to expand USM programs to international students. It also optimizes assets by strategizing business plans, requests for proposals (RFPs) and strategic ventures.

Additionally, the office collaborates closely with stakeholders to launch businesses and create spin-off companies. All these are executed to ensure the financial and business sustainability of USM as an institution that provides educational and entrepreneurial platforms for the students, staff and the community at large.